What is Email Validation and How It Works?

Email marketing is undoubtedly a powerful tool to achieve an impressive ROI, potentially reaching 120% or more. However, to harness its full potential, you must lay a strong foundation by building a clean and deliverable email list. This starts with email validation, a crucial process to ensure the accuracy and authenticity of your email addresses. But what is email validation? What are the benefits? and how to do it correctly

I'll help you answer all these questions in this post. you will get with a bang in email marketing even if you are a beginner. so let's get started right away.

What is email validation?

So you made a great effort in collecting email address using different ways. And you sent an important email to vast contact list. But you just came to know that most of the contacts were not even valid. May be some of them

The Solutions? Email validation, of course , It's a process of verifying an email address to confirm its validity and existence. It also ensures if the email address is deliverable and has a reliable domain such as Gmail. But why most of you do the email validation?

Why you must validate Email Addresses

Validating email addresses has many benefits for your business or personal use. Here are some of the reasons why you must validate email addresses:

Reduce email bounces: Email bounces occur when your emails are rejected by the recipient’s server or mailbox. This can happen for various reasons, such as typos, invalid domains, or full inboxes. Email bounces can negatively affect your email deliverability, sender reputation, and campaign performance. By validating email addresses before sending emails, you can avoid sending emails to invalid or non-existent addresses, and reduce your bounce rate.

Improve email deliverability: Email deliverability refers to the ability of your emails to reach the intended recipients’ inboxes. It depends on many factors, such as your sender reputation, spam filters, authentication protocols, and content quality. Email validation can help you improve your email deliverability by ensuring that your emails are sent to valid and active addresses, which are more likely to open and engage with your emails.

Increase sender reputation: Sender reputation is a score that measures how trustworthy and reputable you are as an email sender. It is based on various metrics, such as your bounce rate, spam complaints, open rate, click-through rate, and unsubscribe rate. Sender reputation can affect your email deliverability, as ISPs (Internet Service Providers) use it to determine whether to accept or reject your emails. Email validation can help you increase your sender reputation by reducing your bounce rate and spam complaints, and increasing your open rate and click-through rate.

Enhance customer relationships: Email validation can also help you enhance your customer relationships by ensuring that you communicate with real and interested people. By validating email addresses, you can avoid sending emails to fake or fraudulent accounts, which can damage your brand image and credibility. You can also avoid sending emails to unengaged or inactive subscribers, who may not be interested in your products or services anymore. Instead, you can focus on sending relevant and personalized emails to your loyal and active customers, who are more likely to respond positively to your offers and promotions.

How Does Email Validation Works

Email validation works by performing a series of checks on an email address to verify its validity and deliverability. These checks include:

Syntax check: This check verifies that the email address follows the standard format of [email protected]. It also checks for common typos, such as missing dots or spaces.

Domain check: This check verifies that the domain name of the email address exists and is registered. It also checks if the domain has a valid MX (Mail Exchange) record, which indicates that it can receive emails.

Mailbox check: This check verifies that the mailbox of the email address exists and is able to receive emails. It also checks if the mailbox is full or disabled.

Some email validation tools and services may also perform additional checks, such as:

Role-based check: This check identifies if the email address belongs to a role or a group, such as [email protected] or [email protected]. These addresses are usually shared by multiple people or used for generic purposes, and may not be suitable for personal communication or marketing campaigns.

Disposable check: This check identifies if the email address belongs to a temporary or disposable service, such as Mailinator or Guerrilla Mail. These services allow users to create and use email addresses for a short period of time, and then discard them. These addresses are often used for spamming or phishing purposes, and may not be reliable or trustworthy.

Spam trap check: This check identifies if the email address belongs to a spam trap or a honeypot. These are email addresses that are created and maintained by ISPs, anti-spam organizations, or email providers to catch and block spammers. These addresses are not used by real people, and may not be valid or deliverable.

How To Verify Email Addresses Without Sending Emails

One of the best ways to verify email addresses without sending any emails is to use email validation tools and services. These tools and services can help you validate email addresses in bulk or in real-time, using various methods and techniques. Some of the benefits of using email validation tools and services are:

Accuracy: Email validation tools and services can provide you with accurate and reliable results, as they use advanced algorithms and databases to perform various checks on email addresses. They can also update their data regularly, to ensure that they reflect the latest changes and trends in the email industry.

Speed: Email validation tools and services can process large batches of email addresses quickly and efficiently, saving you time and resources. They can also integrate with your existing systems and platforms, such as your CRM, email marketing software, or website, to validate email addresses in real-time, as they are entered or collected.

Security: Email validation tools and services can protect your data and privacy, as they use secure protocols and encryption to transfer and store your data. They can also comply with various regulations and standards, such as GDPR, CCPA, or ISO 27001, to ensure that your data is handled safely and ethically.

Email Validation Tools And Services

There are many email validation tools and services available online, each with its own features and benefits. Here are some of the best ones that you can try:

Verifalia: Verifalia is a free email validation tool that allows you to check up to 25 email addresses per day. It performs syntax, domain, and mailbox checks, as well as role-based, disposable, and spam trap checks. It also provides you with a detailed report of your results, with explanations and suggestions. You can also sign up for a paid subscription plan, which offers more features and benefits, such as bulk validation, API access, data retention, and priority support.

Hunter: Hunter is an email verification tool that helps you find and verify professional email addresses. It uses a large database of over 100 million verified email addresses from various sources, such as websites, social media platforms, or public records. It also performs syntax, domain, and mailbox checks, as well as role-based and disposable checks. You can use Hunter for free for up to 50 requests per month, or choose a paid plan that suits your needs.

Mailtrap: Mailtrap is an email testing tool that allows you to send test emails without spamming your real customers. It creates a fake SMTP server that catches your test emails in a virtual inbox, where you can view and analyze them. It also performs email validation by checking the syntax, domain, and mailbox of your recipients. You can use Mailtrap for free for up to 500 emails per month, or upgrade to a premium plan for more features and benefits.

Conclusion

Invalid email address bring in a bad reputation for your company or domain name. you will also waste a lot of time and resources in a email marketing because of the high bounce rate. so the first thing you need to do after you collect some email address is validate them.

The process of validating email address is called email validation. It involves checking the spellings, format and syntax of your email contacts and it also includes looking up the DNS or pinging the email box.

I have already given the JavaScript and HTML code for email validation. But if you are beginner, go for the top email validation tools or services. Validate your email addresses with Email Validator I-Supertools if you don't want to spend bucks

That's it! Next time when someone wonders, "What is email validation" Take charge and start exlplaining. Have a questions? Let me know in the comment bellow. I will try to answer all of them.